From Cabin Crew to DJ The amazing story of DJ Paroma!

DJ PAROMA is a complete clubbing soul, a night life lover, a bling freak crazy from Mumbai, India. Despite being one of the most popular DJs around here’s a sneak-peek of the excerpt.
1: Hello Paroma, Welcome to the interview session of Anamitra’s Blog. To start with, Please tell us few lines about yourself.
I am DJ Paroma aka Paroma Chatterjee.  A fierce, independent Bengali born and brought up in Mumbai. Currently, A celebrity DJ and an ex cabin crew, warm and friendly by nature. I love animals and love food.
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2: So how did it all begin? Where did the name come from? What gave you that initial push?

Well my stage name ‘DJ Paroma’ is actually my real name and I am happy I chose that as it is. People connected to the real me immediately and by the name that I earned for myself. That came from a lot of hard-work, dedication and tons of support from my extended family i.e. my fans.T he initial push came from the realization that I did not have much time in hand to create a foundation for a career that I wanted to be associated with for the longest.

 

3: What are currently your main challenges as a DJ? What is it about DJing, compared to, say, producing your own music, that makes it interesting for you?

I am not facing any challenges as such at the moment. But you do need to be self motivated and challenge yourself everyday to bring out the best in you and stand out from the lot in some way or the other. Well Djing is a whole lot of adrenaline rush. When you get the opportunity to play music for thousands indeed it is one of the most beautiful feeling .

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4: What do you usually start with when preparing for a set?

don’t prepare for any of my sets. I haven’t done that in the past and I don’t think I’ll do that in the future. But, I do get my necessary info  from my clients about the kind of music they would like so that I am mentally prepared and at least try and have all of it in my collection.

5: What makes you decide to play a particular record during one of your sets? Is there a criteria other than pure subjectivity, for selecting what to play at a gig?

Yes, like I said I get a brief from my clients but it is generally on a broader spectrum. Rest once, I hit the console and if they and I share great energies, then we are all in sync and vibe. There is no criteria as such in particular as long as everyone present at the event is having a good time.

6: Thanks to developments in the realm of software, DJing, playing live and producing have moved closer together than ever before, allowing DJs to change a track down the tiniest detail. How do you make use of these possibilities in your sets and is there a benefit?

Surprisingly, me and software’s aren’t friends yet and I don’t think we will be for a while at-least. I love my pen drives and enjoy playing and mixing manually. There sure are benefits, but I think it is all about your personal choices and comfort zone. In fact, I quit playing on CD’s just 2 years back. If I could I would still be on that.

7: Do you feel a crowd is actually able to appreciate the intricacies of complex DJing, if they don’t actually know what, precisely, is happening behind the decks? 

In most cases, almost 90% of the people are unaware of the details and pressures that a DJ goes through. The ones who don’t know anything about the technicalities or the art, don’t really care. As long as the music doesn’t get hampered in anyway and they are having fun that is all that matters for them. They would want to go for an artist who understands their needs and goes with the flow flawlessly. There are some who are absolutely not considerate and sensitive towards the artists and I have seen that happen to some right in front of my eyes.

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8: Do you believe in the possibility of “reading an audience” – and how do you put it into practice? 

Of course yes That’s the reason why I always get to the venue sometime before I start so I read them a little before I go live. It is  always a good practice according to me. I have followed this right from the start. After a few tracks you kind of take charge and control of them in a nice way of course.

9: People are often speaking about the demise of the club scene, but the experience has remained as potent as ever. Why, do you feel, has the club remained such a great place for the discovery and appreciation of electronic music? How do you see the relationship between music and the space it is performed at?

 I am seeing the demand of nightclubs have gone down slowly at least in India. Breweries, restrobars, pubs and lounges are more in demand now.  Most of these venues are not an ideal property to showcase electronic music but it completely depends on the set up, decor,  crowd and the artist. Yes, music festivals are also growing in numbers. The location/venue contributes greatly to the genre of music at its all about the vibe and feel when you connect to music. 

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10: In how much, do you feel, is the club experience shaped by cultural differences? Do you, when travelling, take these cultural differences into consideration – and in how far has your approach as a DJ perhaps even benefited from playing in different countries and in front of different crowds?

I have rarely faced cultural differences in India but I surely have. It can get a little difficult or confusing sometimes as to what exactly are they looking for. What I do believe in is If I can carry my culture from where I belong (Mumbai) to various cities and countries  then that would make me very proud. As a DJ, a small contribution towards bringing various cultures together under one roof makes me very very happy.

11: Any shouts you would like to make?

Just believe in your self. We have one life and we all owe happiness to ourselves in every way. Give yourself that chance and be driven to get the best out of you.

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Social Media Links:

WEBSITE : http://paroma.me

From Coding to Baking The unique tale of Ashwini Hebbar The founder of Icings_ The Cake Boutique!

Ashwini Hebbar is a cake artist from Bangalore. She worked as a medical coder in three different companies for 6 years before she ventured into baking.

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1. Hi Ashwini, welcome to the interview session of Annie’s Blog . To start with, we would request you to tell us a few lines about yourself.

Hi I am Ashwini Hebbar, A cake artist based out of Bangalore. I would describe myself as a creative , highly determined person, an avid traveler and an adventure seeker.

2. How did you get started with baking? At what age did you bake your first cake?

The first cake I did was for my husband’s birthday in 2014. It was a Harley Davidson cake with a 3D bike topper. Everyone who saw and tasted the cake appreciated it. For a newbie  like me this was the biggest motivation. I quit my job soon after and ventured into baking full time.

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3. How was your first baking experience?

The very first cake I did was for my husband. It was the first time I baked a cake and the first time I decorated a cake as well. It was a simple vanilla cake filled and frosted with chocolate ganache with a bike theme. I strive for perfection in whatever I do. It took me almost a week and 3 attempts to get the bike right. All in all, first baking experience is always special and it becomes even more special when it’s done for a loved one.

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4. How did you learn baking?

I learnt basic baking from a fellow home baker. However I am a self-taught artist when it comes to cake decorating. I watch videos and keep myself updated with the current trends in baking and decorating.

5. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

I always wanted to do something different from a young age although becoming a professional baker was not in my mind then. The biggest inspiration came when I successfully executed a 3D bike cake on my very first attempt on cake decorating. It was then I decided to quit my job and start my own venture.

6. Please tell us about your baking company Icings- The Cake Boutique.

Icings-The cake boutique is the name of my home baking venture. It was
born out of a natural love of art, designing and passion for baking. All my goodies are baked fresh on order using premium ingredients as I believe quality is of utmost importance. I do custom cakes, cupcakes and cookies for all occasions.

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7. What are some of the challenging cake ideas that you performed till date?

I feel every cake is a challenge in itself as no two cakes are the same. However 3D cakes are more challenging when it comes to execution. It requires carving and a lot of detailing. Another big challenge I faced was a huge order which I got during my initial days. It was for a first birthday. I had to make 250 cupcakes, A 3 kg tiered cake and 100 cookies( all themed ). I worked for 48 hours straight and pulled it off single- handedly. In the end the feedback which I received made all the effort worthwhile.

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8. What are some of the signature products of your company? Which one is your personal favorite?

My signature cake flavors are Pinacolada, Banoffee, Raspberry red velvet
and Guava. But my personal favorite is Coconut cake with cream cheese.

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9. Being a baker, you must have had to overcome challenges. Please tell us about them.

I take care of everything single handedly right from buying the ingredients to baking and decorating the cakes, so managing both this and my family is always challenging. There is no fixed timings or limit to the number of hours I work in a day. So I always make sure I plan everything before hand and dont stress myself with last minute orders.

10. Narrate some of your success stories.

A small scale home baker who used to do only around 2 to 3 cakes a month to
someone who does more than 5 cakes a week now shows how far I have come. Clients coming back for repeated orders and people appreciating your work. For me there is no biggest success story than this. It has been a long, progressive journey achieved through sheer determination and hard-work.

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11. What plans do you have to scale your business operations?

I am planning on opening my own studio where I can take classes both for baking and cake decorating.

12. Your advice to those who wish to take up baking as a profession.

Proper understanding of the basics is utmost important in baking. Practice does
make a man better if not perfect. Make sure to take feedback from clients. That is how you better yourself every single time and build up your career.

13. If you have had one wish.

My wish is to do a professional baking course from a top culinary school.

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Ashwini Hebbar: Founder of Icings- The Cake Boutique.

Facebook Link: https://www.facebook.com/Icingscakeboutique

 

 

 

 

 

 

From Fashion Designing to Baking The unique tale of Shaista Siddique The founder of ‘Confectionery Addiction – The edible love’

  1. Hi Shaista, welcome to the interview session of Annie’s Blog. To start with, we would request you to tell us a few lines about yourself.I Shaista Siddique, The home baker in Bangalore explored the creative side of mine while graduating in Arts along with it did Fashion designing from Nift Mumbai. Later on I realized to follow my Passion for Baking.

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    2. How did you get started with baking? At what age did you bake your first cake?

    I always wanted to do something innovative where I could utilize my creative skills and so having a sweet tooth aroused the passion for baking in me. I baked my first cake when I was 21.

    12239291_846308568822093_3574754463845544804_o

    3. How was your first baking experience?

    My first baking experience was bang on! It just turned out perfect and yummy.

    12232953_846308365488780_1416231863360314524_o

    4. How did you learn baking?

    Honestly I learnt baking from you-tube. I always you-tubed a lot of recipes. My initial baking was always you-tube recipes. I later learnt advance short term course from an institute and always had baker friends at help.

    5. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

    The feedback from family and friends after having my desserts gave me an idea to become a professional baker. Inspired by many online bloggers who were doing so well with their recipes, made me think it’s worth trying. So I decided to perfect my skills and took up further baking course.

    6. Please tell us about your baking company ‘Confectionery Addiction – The edible love’

    Our brand name is ‘Confectionery Addiction – The edible love’. After putting in a lot of efforts we decided on this name. We make all kinds of cakes, cupcakes, customized bakes etc. with much love. And yes as it says “Addiction” our products are addictive, because one bite is never enough.

    22008017_1419521234834154_1700452356212105083_n

    7. What are some of the challenging cake ideas that you performed till date?

    The challenging one was where I had to create a 3D omega watch for an omega lover. To create a 3D look was tough also the little detailing I had to do on the Dial, like the day of birthday was mentioned on it and the exact color for it was a challenge but I made it.

    13925764_1011242472328701_3056712696750007273_o

    8. What are some of the signature products of your company? Which one is your personal favorite?

    We have variant of products. My personal favorite is the millionaire’s brownie and red velvet jars.

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    9. Being a baker, you must have had to overcome challenges. Please tell us about them.

    We face many challenges as some clients are very specific about their needs for a product. But then their concerns also help us out with many more ideas and different ways to do it. If not then Google always helps. The trust that the clients put in you helps to give in your best. I have always been blessed with good clients who put in their trust in me and my work.

    10: Narrate some of your success stories.

    My very First exhibition at Orion mall was a great success. I did not expect this kind of response I got from the crowd there. I was hoping for the best but I was also prepared for the worst as it was my first display of products. I received an overwhelming response where the customers just turned back to say that the product was very good. It was a win situation for me because at the end what matters is the feedback from the customers when they are happy, we are happy. Moreover I have always got a good response from my customers regarding the taste because its just not what looks good but also what tastes good matters.

    22366702_1430395863746691_3193336176419070240_n

    11.What plans do you have to scale your business operations?

    Our plan is to tie up with good cafes & fast food joints in Bangalore who are looking forward to increase their product line. Our customized products are always there for individuals who are looking for something exclusive. We are also open to participate in the exhibitions and corporate events.

    12. Your advice to those who wish to take up baking as a profession.

    For those who are interested but confused as to where to start from I would advice begin from home, as they are the best critics and the best judge. It is never too late to start up anything. I know many bakers at a very young age who have started up their venture but doesn’t mean we cant do anything. Never compare your chapter 1 to someone else’s chapter 5. Everything takes time and dont forget slow and steady wins the Race. Always believe in yourself as the great saying says, “Follow your passion, it will Lead you to your purpose.”- OPRAH.

    13. If you have had one wish.

    I have always believed in the Law of Attraction. It states that whatever you wish for you send that out to the universe and work for it, being positive you will receive it you definitely will get it back. The Law of Attraction dictates that whatever can be imagined and held in the mind’s eye is achievable if you take action on a plan to get to where you want to be. So I have never had “A” wish. I have had many and the universe conspired to give it back to me. Everything is destined so if its in your fate and you work for it you definitely will get it.

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    Shaista Siddique: Founder of Confectionery Addiction – The edible love.

    Facebook Link: http://facebook.com/confectioneryaddiction

  • I Shaista Siddique, The home baker in Bangalore explored the creative side of mine while graduating in Arts along with it did Fashion designing from Nift Mumbai. Later on I realized to follow my Passion for Baking.

    855324e8-ffb1-4416-b32b-7f87d2b92d18

    2. How did you get started with baking? At what age did you bake your first cake?

    I always wanted to do something innovative where I could utilize my creative skills and so having a sweet tooth aroused the passion for baking in me. I baked my first cake when I was 21.

    12239291_846308568822093_3574754463845544804_o

    3. How was your first baking experience?

    My first baking experience was bang on! It just turned out perfect and yummy.

    12232953_846308365488780_1416231863360314524_o

    4. How did you learn baking?

    Honestly I learnt baking from you-tube. I always you-tubed a lot of recipes. My initial baking was always you-tube recipes. I later learnt advance short term course from an institute and always had baker friends at help.

    5. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

    The feedback from family and friends after having my desserts gave me an idea to become a professional baker. Inspired by many online bloggers who were doing so well with their recipes, made me think it’s worth trying. So I decided to perfect my skills and took up further baking course.

    6. Please tell us about your baking company ‘Confectionery Addiction – The edible love’

    Our brand name is ‘Confectionery Addiction – The edible love’. After putting in a lot of efforts we decided on this name. We make all kinds of cakes, cupcakes, customized bakes etc. with much love. And yes as it says “Addiction” our products are addictive, because one bite is never enough.

    22008017_1419521234834154_1700452356212105083_n

    7. What are some of the challenging cake ideas that you performed till date?

    The challenging one was where I had to create a 3D omega watch for an omega lover. To create a 3D look was tough also the little detailing I had to do on the Dial, like the day of birthday was mentioned on it and the exact color for it was a challenge but I made it.

    13925764_1011242472328701_3056712696750007273_o

    8. What are some of the signature products of your company? Which one is your personal favorite?

    We have variant of products. My personal favorite is the millionaire’s brownie and red velvet jars.

    13767175_994120574040891_3559967886013883622_o

    9. Being a baker, you must have had to overcome challenges. Please tell us about them.

    We face many challenges as some clients are very specific about their needs for a product. But then their concerns also help us out with many more ideas and different ways to do it. If not then Google always helps. The trust that the clients put in you helps to give in your best. I have always been blessed with good clients who put in their trust in me and my work.

    10: Narrate some of your success stories.

    My very First exhibition at Orion mall was a great success. I did not expect this kind of response I got from the crowd there. I was hoping for the best but I was also prepared for the worst as it was my first display of products. I received an overwhelming response where the customers just turned back to say that the product was very good. It was a win situation for me because at the end what matters is the feedback from the customers when they are happy, we are happy. Moreover I have always got a good response from my customers regarding the taste because its just not what looks good but also what tastes good matters.

    22366702_1430395863746691_3193336176419070240_n

    11.What plans do you have to scale your business operations?

    Our plan is to tie up with good cafes & fast food joints in Bangalore who are looking forward to increase their product line. Our customized products are always there for individuals who are looking for something exclusive. We are also open to participate in the exhibitions and corporate events.

    12. Your advice to those who wish to take up baking as a profession.

    For those who are interested but confused as to where to start from I would advice begin from home, as they are the best critics and the best judge. It is never too late to start up anything. I know many bakers at a very young age who have started up their venture but doesn’t mean we cant do anything. Never compare your chapter 1 to someone else’s chapter 5. Everything takes time and dont forget slow and steady wins the Race. Always believe in yourself as the great saying says, “Follow your passion, it will Lead you to your purpose.”- OPRAH.

    13. If you have had one wish.

    I have always believed in the Law of Attraction. It states that whatever you wish for you send that out to the universe and work for it, being positive you will receive it you definitely will get it back. The Law of Attraction dictates that whatever can be imagined and held in the mind’s eye is achievable if you take action on a plan to get to where you want to be. So I have never had “A” wish. I have had many and the universe conspired to give it back to me. Everything is destined so if its in your fate and you work for it you definitely will get it.

    22448564_1433992923386985_4632578455612460004_n

    Shaista Siddique: Founder of Confectionery Addiction – The edible love.

    Facebook Link: http://facebook.com/confectioneryaddiction

  • Instagram Link: Confectionery Addiction

    From Telecom to Baking,The exciting tale of Bhawana Kaka. The founder of Bakerz Kraft!

    Bhawana Kaka is an MBA post graduate. She worked with Tata Docomo and quit after she was blessed with a cute little baby boy. Baking was her hobby and passion which started at home between family and friends which gave her an opportunity to experiment different bake recipes.

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    1. How did you get started with baking? At what age did you bake your first cake?

    I started my baking with Betty Crocker cake mixes when I was in college, which brings back some cherished memories.

    Initially I used to bake to keep pampering my little one with little sweet goodies. I developed a passion for baking cakes about 5 years back when I was in Srilanka. A friend of mine used to bake special themed birthday cakes at home and I admired her work. The journey started from there with baking cupcakes, buns, truffle, doughnuts for my friends and family.

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    2.How was your first baking experience?

    Betty crocker cake premixes was a good to start with, but finally My first frosted cake experience came live in Nov 2015. I did my first proper frosted cake when we had moved  to Chennai from Srilanka in the year 2015.

    It was a moist chocolate cake with a coverture chocolate ganache and pieces of chocolate KitKat surrounding the cake with lots of gems as toppings. This experience gave me the impetus to move ahead with baking as a passion.

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    3. How did you learn baking?

    I am a self-taught Baker. Thanks to the technology which gives us immense power to learn and experiment, one such tool is YouTube. I have learned a lot about baking, do’s and dont’s and what not. Later on, I joined various groups to explore more about baking.

    4. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

    I am yet to work as a full fledged professional Baker. It is important to follow your passion beside being a full time Mom and I continued my baking at a slow pace. I loved the appreciation what  I received from my family and friends which gave me a boost to try out new bakes.

    5. Please tell us about your baking company Bakerz Kraft.

    I see the light at the end of this tunnel.  As of now I have a Facebook page from where I operate. You can visit me on www.facebook.com/bakerzkraft.

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    6. What are some of the challenging cake ideas that you performed till date?

    For a beginner like me, Every cake is a challenge as for every new cake I try to do better than previous one. Learning from each cake and using the experience for the next unique presentation while keeping the customer expectation in mind is a challenge. For me personally the biggest challenge was to set up a themed desert table for my son’s birthday party.

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    7. What are some of the signature products of your company? Which one is your personal favorite?

    We do lots of flavors, but my chocolate truffle (dark chocolate) is more in demand and people love it. Coming to my family personal favorite is blueberry cheese cake, it is unbelievably heaven.

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    8. Being a baker, you must have had to overcome challenges. Please tell us about them.

    From understanding the specific requirement to making a cake as demanded is the challenge for a home baker like me. Working with new flavors for the customers who trust us and give us free hand to work is also a challenge. The real challenge is to make unique quality cakes and sell in competition with the factory/bakery produced cakes.

    9. Narrate some of your success stories.

    The launch of Bakerzkraft page on Facebook to spread across my work was a personal success for me. It was a more of me coming into the baking world.

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    10. What plans do you have to scale your business operations?

    As of now no big plans. I try and work on small orders from friends, families and bake sales. I just bake and learn more in the process.

    11. Your advice to those who wish to take up baking as a profession.

    Baking as a profession is wonderful and stress relieving for me personally. People should definitely try their hands on it and never stop trying if you don’t get desired results. But if u seriously thinking to work as baker and you are passionate about it, you should learn the basics from a professional baker and then go ahead with your baking creativity.

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    12. If you have had one wish.

    There’s never an end to what one wishes for. One day I wish to make a life size cake.

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    Bhawana Kaka: Founder of BakerzKraft

    Facebook Link: www.facebook.com/bakerzkraft

    Instagram Link: www.instagram.com/sonalibhagwani

     

     

     

     

     

    From Media to Baking The motivating tale of Santula Shrivastava The founder of ‘I Dream of Cake’

     

    Santula Shrivastava was in the media industry for 8 years before she ventured into baking. She has been supported by her parents and husband for her baking journey.

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    1. Hi Santula, welcome to the interview session of Annie’s Blog. To start with, we would request you to tell us a few lines about yourself.

    Hi! Thank you for the warm welcome. It’s such an honor for me to be featured in Annie’s Blog. I am Santula Shrivastava, Mother of 2 lovely kids and founder as well as cake artist of ‘I Dream of Cake’ where I bake homemade customized cakes. Prior to my career as a professional baker I had 8 years of experience in media.

    2. How did you get started with baking? At what age did you bake your first cake?

    My husband is a foodie with an unmistakable bias towards cakes and dessert. It was he who encouraged me to try my hand at baking. Little did I know back then that my fascination towards cakes would someday turn out to become my identity. I was 15 years old when I baked my first cake but that was a complete disaster.

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    3. How was your first baking experience?

    At the age of 15 during summer vacation I attempted to bake for the first time to surprise my family members. However it turned out to be a complete disaster. The output was a solid inedible stuff although it was disappointing but I didn’t lose hope.

    23117027_1939005563025451_4406920912952768302_o4. How did you learn baking?

    I have never had a full fledged baking course but yes it all started when I took introductory class from renowned home baker. I just watch lots of tutorials online, browse to get inspiration and practice more.

    I am a perfectionist so I get down to the minutest detail of cake decorating until I am satisfied. But when I see the joy on my clients face specially kids it is worth all the pain and effort.

    5. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

    I never had any plans of becoming a professional baker. I just continued baking and tried out ton of recipes and developed my very own recipes. I started off in mid 2016 to bake for friends and when I was confident about my work, I launched my Facebook page ‘I dream of cake’ from then on there is no looking back and with each passing day I seem to be getting deeper and deeper into it.

    I am a person who needs constant creativity to keep me going. I love that no two days are the same and the feeling of waking up to do what I enjoy the most is just inspiring.

    6. Please tell us about your baking company ‘I Dream of Cake’

    It has been a dream come true for me. This is one of the best things that has ever happened to me.

    I Dream of Cake is a home based bakery in Kolkata which I run single-handedly. At ‘I dream of cake’ I bake everything from scratch and I do not use any kind of preservatives etc. Ex: For orange flavor I use natural orange peel and for strawberry flavor I use strawberry fruit etc. It is all about making the best and quality cakes with the best ingredients.

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    7. What are some of the challenging cake ideas that you performed till date?

    I believe I am yet to get my most challenging order!! Some of interesting cakes I made are:

     

    8: What are some of the signature products of your company? Which one is your personal favorite?

    My signature flavors are:

    Death by chocolate

    Fudgy Brownie Cake

    Neapolitan Cake

    Eggless pineapple cake

    I love theme cakes and that too specially for kids.It feels like I am reliving my own childhood. Every cake I do is my favorite because I connect with it in a very personal level.

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    9. Being a baker, you must have had to overcome challenges. Please tell us about them.

    According to me biggest challenge is the decoration and customization of the cake. It has to be visually good and that takes more effort.Another challenge is the weather in Kolkata that makes work messier with fondant.From my experience transporting a finished decorated cake is another big challenge in baking business.

    While doing home baking, the funny thing is handling my kids who come between as testers.Thankfully I have super supportive husband.

    10: Narrate some of your success stories.

    In my couple of months journey as a home baker, I was fortunate and blessed to have clients who repeatedly come over and I consider this as my greatest success. There were 3 cakes which were bit tricky.

    One was recreating a room into a cake. Client briefed me that the 19 year old birthday boy is fond of sports car, Jacqueline , gadgets , music and cake should reflect that. It was way too challenging for me to do but I was completely satisfied and extremely happy with the end result. I also got great review after they tasted the cake it was worth my effort.

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    Another one was the last minute order of mermaid cake. The tricky and the most difficult part was the shell but I loved the way it turned out. I also got great review for the same.

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    The last one was the farm animal theme cake…..it took me total 8 hours to make these cute characters.

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    11.What plans do you have to scale your business operations?

    First of all it’s more of a way of my life than business. It has been only couple of months since I have started and the growth has been encouraging since inception, orders has grown a lot and I hope to see this grow further. I am planning to organize workshops on cake decoration. Someday would love to have my very own cake boutique.

    12. Your advice to those who wish to take up baking as a profession.

    It is never too late to follow your passion. Keep trying new recipes and techniques.There is no short cut for cake decoration and keep asking people for honest feedback. Never give up! This is the motto what I follow in my life.

    13. If you have had one wish.

    I wish I could continue to strive my passion and travel around the world to learn different cake decoration techniques from experts. And yes, to be recognized as cake artist.

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    Santula Shrivastava: Founder of I dream of cake by Santula.

    Facebook Link: https://www.facebook.com/idreamofcakebysantula

    From Business to Baking, The unique tale of Padhma Priya The founder of The Mad Baker!

    Padhma Priya is a baker from Chennai and she finished her under-graduation in Management and Marketing.   She loved baking for passion and made this as her profession.

    Today we have the talented cake artist Padhma Priya . In this interview session with Annie’s Blog the young founder of The Mad Baker tells us about her exciting journey.

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    1. Hi Priya, welcome to the interview session of Annie’s Blog . To start with, we would request you to tell us a few lines about yourself.

    My name is Padhmapriya and I moved to Chennai 4 months ago. Before which, I was baking in Coimbatore. I went to the University of Exeter, and did my under-graduation in Management and Marketing and was expected to help my father with his manufacturing business. That, however didn’t work out and here I am.

    2. How did you get started with baking? At what age did you bake your first cake?

    I first started baking when I was 12, and it was just with my mother. You know how
    all mother’s make cupcakes and cookies and the basic stuff so you don’t go outside
    and eat from the shops and become fat and unhealthy ? Then, I went to University and did some basic baking there. I seriously started baking when I was 21 and haven’t stopped yet.

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    3. How was your first baking experience?

    It was little scary. My friend and I were supposed to be helping my
    mother make brownies and we tried to melt chocolate in the microwave. However,
    we ended up burning the chocolate to an unsalvageable level and ended up making the whole house smell like burnt slob. Needless to say, mom melted chocolate in another bowl and made us happy kids.

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    4. How did you learn baking?

    It started with helping my mother  and then I learned from you tube videos, and trial and error. Once I decided to pursue my interest in this full on, I went for a 3 day course in baking.

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    5. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

    I decided to pursue it professionally 11 months ago. Not everyone gets to get up
    in the morning and think about work with a smile on their face. I realised that this
    is my passion, that this is what makes me the most happy. This pushes me to be
    better, and keeps me up at night, thinking about how to be better and how to
    better improve my skills. There honestly was no inspiration in my life. I just ended
    up loving to bake.

    6. Please tell us about your baking company The Mad Baker.

    I make custom cakes, from the ingredients, to the designs; I customise it all. I have
    made cakes for doting moms who want no artificial flavours or colourings (with
    whole wheat, cane sugar ) to give their young ones, For vegans who want to make
    sure that there are no animal products whatsoever, For people who can’t take gluten etc. I want to make wedding cakes, and theme cakes. At the end of the day, I want to make sure I have a diverse range of cakes in my database.

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    7. What are some of the challenging cake ideas that you performed till date?

    I consider all my cakes challenging. The smallest details in some cakes can be the
    most challenging. For example, there was a flower cake that had about 6 tiny
    sweetheart roses in them. Each rose took me 30 minutes to make. The details in
    each cake are the most difficult. And, 2 hours before delivery, my roses crumbled
    and had left a bald spot on my cake. I had to cut basic crinkle shapes out of fondant, make simple patterns with it and place it instead of the roses. Almost all cream cakes in this Chennai heat are a challenge. transportation too is one of the challenges. A fresh cream cake that I had to deliver 40 minutes outside the city barely survived the car ride. I always take frozen cream with me on long journeys, so I can touch up the cake in case it runs.

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    8. What are some of the signature products of your company? Which one is your personal favorite?

    People always have given me great feedback about my chocolate and butterscotch cakes. I personally like my white chocolate and milk chocolate overload flavors.

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    9. Being a baker, you must have had to overcome challenges. Please tell us about them.

    First, the clients don’t trust our work, and sometimes, they always find fault in our
    work. Sometimes, they just need to understand that the cake will not look 100%
    like the picture. Also, pricing has always been a challenge for me, personally.
    Clients want all the details, and tiers, and gold on their cake, but won’t be willing
    to pay the price. That sometimes makes me underprice my products. Marketing
    has also been a challenge. Other than Facebook, I don’t do any form of marketing. And as I mentioned earlier, the weather here is bad ass.

    10. Narrate some of your success stories.

    There was a lightning mcqueen car cake for a one year old’s birthday. The details
    in the car alone took me two whole days to make. The shape of the car, the
    details, and the colour turned out just the way the client wanted and she was very
    happy. There was also a gym themed cake that I had to make in one day and had
    no idea why I even took the order; but the finish and details were so clean that
    my client ended up referring me to their friends.

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    11. What plans do you have to scale your business operations?

    I have plans to open a bigger, central kitchen that will allow me to make bigger
    and more cakes in one go. My end goal here is to ultimately make wedding cakes
    and corporate cakes, undertake huge party orders, and open up more chains
    when the time comes.

    12.Your advice to those who wish to take up baking as a profession.

    If you love it do it. There is nothing more satisfying than recreating or designing a beautiful piece of cake that is too pretty to eat.

    13.If you have had one wish.

    I would open shops all over the world.

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    Padhma Priya: Founder of The Mad Baker

    Website Link: http://www.themadbakerdiaries.com

    From a play school teacher to baking, The exciting tale of Mansi Ashar The founder of The Little Baker by Mansi!

    Mansi Ashar was a play school teacher before she got into baking.  She has been motivated by her husband, kids and in laws to start off her baking venture and there was no looking back.

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    1. Hi Mansi , welcome to the interview session of  Annie’s Blog. To start with, we would request you to tell us a few lines about yourself.

    Hi I’m Mansi Ashar from The Little Baker by Mansi. A mother of 2 beautiful girls,  pursuing my passion for baking. My hobbies include singing, sketching & everything creative. I was a playschool teacher at Mount Litera World Preschool but destiny had different plans. I switched to pursuing my passion for baking.

    2. How did you get started with baking? At what age did you bake your first cake?

    My inspiration is my mother & my aunt. My mother  used to bake cakes for family gatherings & my aunt baked for all my birthdays. I always used to get fascinated with the way she would come up with different themes every year & made beautiful cream cakes. My first cake I baked was when I was 10 yrs old & then there was no looking back.

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    3. How was your first baking experience?

     It was hilarious. I was all of 10 yrs old super excited to bake my first cake I whisked  and whisked the batter which made it chewy, hard & dry. But when  I gave the cake to the family they showed that  they relished it. Only when I had the last bite did I realize that it was horrible. There were a lot of trial & errors when finally I found my eureka moment.

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    4. How did you learn baking?

    My baking journey is an adventurous one. I did a lot of research over the internet , watched endless videos on YouTube & practiced a lot of various techniques on cakes & gifted to friends & family to get their feedback about my bakes. I’m a self taught home baker. I learn something new with every bake.

    5. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

    My elder daughter is allergic to  artificial colorants so whenever she would return from a birthday party she would be down with a bad throat. That’s when I decided I would love to make my passion a profession & bake with fresh ingredients, preservative & additives free bakes. My family including my Husband , Mother-in-law ,father-in-law & both my daughter’s have been very motivating & supportive in starting my venture.

    6. Please tell us about your baking company The Little Baker by Mansi.

    The Little Baker by Mansi specializes in Fresh, Egg less & Preservative Free bakes. I am based in Tilak Nagar (Chembur) & deliver all across Mumbai.
    I indulge in wide range of bakes:

    Moist melt in the mouth Teacakes to accompany your Tea/coffee or just as a snack.

    A variety of Fresh seasonal fruit Muffins ( no added artificial flavouring)

    Cupcakes(Soft creamy mouthful of heaven for Sinister & Saints alike)

    We specialise in only Fresh Cream & Ganache cakes ( no fondant at all)

    Fusion Cakes

    Healthy bakes ( Whole Wheat, Ragi, Oats , sugar free. Gluten free Granola Bars)

    Decadent Fudgy sinful Brownies.

    Healthy Chocolate Cookies  (whole-wheat, jowar, Pearl Millet, Ragi, Oats in various flavours Mint, Orange, Bubblegum, Strawberry etc)

    Decadent Rich Brookies

    Personalised Gift Hampers

    For more plz feel free to have a look at my page

    https://www.facebook.com/TheLittleBakerbymansi/

    The Little Baker has come a long way from zero  knowledge in baking to having a celebrity clients like Prachi Desai, Shyam Maheshwari & Construction giants  to name a few.

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    7. What are some of the challenging cake ideas that you performed till date?

    Since I work with only fresh cream cakes it’s a big challenge to achieve the desired look like we get in fondant cakes. As Fondant is nothing but a sugar sheet which makes the cake look good but at the cost of health so I pledged to myself to give quality products at the same time tasty yet healthy options. In the Designing of each cake a lot of planning & thought process goes to give it that perfect look with cream. I thought of an easy way out initially when I started. To bake Jar cakes as no decoration is involved in it. But the  irony of the situation is such I’ve not made a single Jar cake till date in my 2 years  of baking professionally. I kept getting orders of cakes & I kept learning with every bake. To name a few were the Charandas Chor trunk cake which was fully hand-printed on cream. The Paris theme cake for a 18 year old girl who loves everything related to Paris. To get all her favorite things on the cake was a challenge.

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    8. What are some of the signature products of your company? Which one is your personal favorite?

    Our most loved signature bakes are Rich Red Velvet cake with light as a cloud white chocolate mousse,Gluten-free super healthy Granola Bars,Decadent Double chocolate cake, Fresh Orange Juice Cream-sickle Cake flavored with freshly squeezed Orange Juice with no added essence and Fusion bakes like the Royal Rasmalai Cake.

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    9. Being a baker, you must have had to overcome challenges. Please tell us about them.

    As I am a self taught baker I had to convince my family members that I had the potential in me to make it big. Since I had just delivered my younger daughter I couldn’t go out for professional training so I did my research & started baking small batches of cakes. Initial few months there were a lot of trial & errors but my husband & in-laws supported me throughout. The Little Baker by Mansi I owe it to them.

    10. Narrate some of your success stories.
    I consider every bake as my canvas which I convert into a masterpiece. To name a few the my Fresh Orange Juice Cream-sickle Cake stuffed with juicy oranges was loved by all and  with the reviews on my page about the same a mom was convinced to break the stereotype of a chocolate cake for her son’s first birthday & went ahead with this offbeat flavor which was loved by all at the party. Many of my clients are now my very good friends & we share an amazing connection. That’s what success means to me.

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    11. What plans do you have to scale your business operations?

    I see The Little Baker as Baking Studio in the near future as I feel Knowledge has no value if not shared & implemented.

    12. Your advice to those who wish to take up baking as a profession

    When you really pay attention. Everything & everyone is your teacher. Keep yourself motivated & always stay upgraded about the latest techniques. Do a lot of research. The most important golden rule is “Never give up”.

    13. If you have had one wish.

    I would really wish that people get more & more aware of the chemicals used in commercially produced cakes & switch to home bakers as we use fresh ingredients without preservatives.

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    Mansi Ashar: Founder of The Little Baker by Mansi

    Facebook Link: https://www.facebook.com/TheLittleBakerbymansi

    Instagram Link: https://www.instagram.com/thelittlebakerbymansi

    From Home Maker to Home Baker The exciting tale of Kanika Bhatia The founder of Cake for all occasions!

    Kanika Bhatia has always been a home maker and she completed her BCA in the education front. She has been inspired and supported by her husband for the baking journey.

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    1. Hi Kanika, welcome to the interview session of Annie’s Blog. To start with, we would request you to tell us a few lines about yourself.

    I am Kanika Bhatia, basically hail from Pink city Jaipur, On Education front, I have done BCA and I am a queen of my house.

    2. How did you get started with baking? At what age did you
    bake your first cake?

    I have started baking at the age of 28 years, being a home maker I love to cook for my husband, my kids and my parents and thus with a small inspiration from my family. I have started baking and now my kids don’t want to have bakery products from outside. Though I have started baking professionally but my biggest achievement is the smile on my kids face when I bake.

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    3. How was your first baking experience?

    It was a mix feeling as  baking was with the help of books and wanted that the outcome will be great which actually was.

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    4. How did you learn baking?

    I have learnt professional baking and tips how to make my cake / muffins etc similar to market one’s from my sister in law who was in this profession (Home Baking only) from past some years.

    5. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

    That day is yet to come, as there is a say that“No one is perfect”, Similar way I have started my baking business from my home so that I may learn from the feedback’s I am getting from my clients, my family members and friends.  My husband and kids are my biggest inspiration without their support baking would not have been possible.

    6. Please tell us about your baking company Cake for all occasions.

    Cake for all occasions is the platform where you may expect any type of bakery products specially cakes at any point of time specially when you need it the most.
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    7. What are some of the challenging cake ideas that you performed till date?

     

    Some of the clients are having very vague ideas / thoughts / pictures in their mind which they wants to have in their front, but frankly speaking I like these type of people, because whenever we may able to make up there expectation’s then the achievement seems to be a great one. Normal Cake’s everybody wants but some of the adventurous clients are having my taste.

    I have met one of them at Mumbai, in my neighborhood who wanted to get a cake for her sister’s Birthday. Normally, I have asked her which type of cake she wants, in which flavor, in how many pounds etc. She said, her sister is a shopaholic and she wants to give her a surprise with some unique cake. I have prepared a cake with a doll with all the shopping bags in hands.It was a great experience.When the Birthday Girl and her family members saw the cake They were speechless. She hugged me and It was a great experience.

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    8. What are some of the signature products of your company? Which one is your personal favorite?

    Rasmalai Cake,Chocolate Cake, Veg Plum Cake and Paan Cake are the signature products of my company.

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    9. Being a baker, you must have had to overcome challenges. Please tell us about them.

    The major challenge is to get the suitable materials as My husband is having transferable job and to get material /different utensils etc are the major challenges, which normally is not available in all cities specially city like Jaipur.

    10. Narrate some of your success stories.

    I have many stories to share. For professionals every experience, every delivery is part of their job but for a newcomer like me Every order is a unique experience with some story behind it. If successfully I am  able to achieve my dreams then very soon I may publish my book with all success stories. I also won the award for World’s Outstanding Cake Designer recently.

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    11. What plans do you have to scale your business operations?

    I wish to have my own Bakery soon with expansion plans in mind.

    12. Your advice to those who wish to take up baking as a profession.

    Every person is having some talent in his / her, only thing we have to do is to identify that and to work upon. If any of my friend is having a small wish to be a
    professional baker, I will say just go for it. This platform still is open for so many new comers and new ideas are always welcome by people.

    13. If you have had one wish

    I wish to open a chain of Bakery’s, Also I wish to have my own training institute where I wish to train poor and needy people who may earn and fulfill their needs with the help of this profession.

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    Kanika Bhatia: Founder of Cake for all Occasions

    Instagram Link: https://www.instagram.com/kanikabhatia86

    Fashion Designing to Baking The motivating tale of Minna Abraham The founder of MinnaMinny!

    Minna Abraham was a fashion designer by profession. After the birth of her baby she quit her job. She enjoyed motherhood and did not want to sit idle as she was bored of the regular routine and that is when she baked a cake for the first time on her son’s first birthday.

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    1. Hi Minna , welcome to the interview session of Annie’s Blog. To start with, we would request you to tell us a few lines about yourself.
    A Fashion Designer by profession, at present, a full time home baker. This was my passion and it continues to be. I started making personalized cakes to make a few loved ones feel delighted. Currently visible on Facebook by the name of Minnaminny .

    2. How did you get started with baking? At what age did you bake your first cake?
    I was interested in cooking and baking since childhood and my mom used to help me with that. I guess I  started baking from my 7th or 8th standard.

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    3. How was your first baking experience?
    It was a flop show and slowly I learnt the tricks of perfect baking.

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    4. How did you learn baking?
    I have learnt the basic lessons from my mother. Later on I learnt it  from books,google and you tube.

    5. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

    I had to quit my job after having my baby. Even though I was enjoying motherhood something was missing and I was not happy to sit idle at home. So I wanted do something my own for my earning and to get rid of the boring daily routine. That time I decided to customize a dessert table for my baby’s first birthday. It came out well and then I decided to turn home baking into business.

    6. Please tell us about your baking company Minnaminny.
    I am specialized in artistic and caricature cakes, sugar cookies, cupcakes, tarts and dessert tables for weddings,birthdays,anniversaries and all other occasions. All items are made from scratch using premium and imported ingredients, which are store-bought only after confirming the order. This ensures maintenance of freshness, quality and hygiene. Keeping in mind that my works have been for kid’s birthday parties, I ensure that no preservatives are added.

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    7. What are some of the challenging cake ideas that you performed till date?
    Gravity defying cakes, sculpted cakes and caricatures are always challenging for me.

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    8. What are some of the signature products of your company? Which one is your personal favorite?
    Sculpted/carved shaped cakes, colored ganache cakes, wedding tier cakes, edible caricatures, edible sugar ,wafer paper flowers and gravity defying cakes are my signatures.Sculpted and Caricature cakes are my favorite cakes.

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    9.  Being a baker, you must have had to overcome challenges. Please tell us about them.
    Time and last minute changes are the biggest challenges.Most of the clients compare the prices with the bakery chains and think that we are over-priced. We, home bakers use only quality ingredients like butter instead of margarine and emulsifiers which bakeries use it in their products to get extra volume and softness which are not healthy either. But as a home baker I cannot compromise on quality at any cost.

    10. Narrate some of your success stories.
    Almost all my cakes had given me a challenges in one way or the other ,so I love to consider each of my cake as a success story. Among those my sculpted cakes are my best, even though I will be doing it for the first time, I know it will turnout perfect. Above all its pure god’s grace.

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    11.What plans do you have to scale your business operations?
    There are many plans in pipeline which cannot be revealed now. I have started taking classes on baking ,sugar and wafer paper flowers and fondant sculpting.
    I would like to learn more techniques of cake carving. Experiments are always the part of baking.

    12. Your advice to those who wish to take up baking as a profession.
    Read a lot and learn through tutorials available on internet or get baking books. Start with the basic tools and equipment and on the go you can invest as you proceed further with establishing yourself.

    13. If you have had one wish.
    To become a well known cake artist national and international level.

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    Minna Abraham: Founder of Minnaminny

    Facebook Link:  https://www.facebook.com/Minnaminny-1546531468962612

    Instagram Link: https://www.instagram.com/minna.abraham

     

    From HR to Baking,The inspiring tale of Rohini Punjabi. The founder of Rohini’s Wake and Bake Cakes!

    Rohini Punjabi is an MBA by education. She has been inspired by her mother to leave the job as an HR full time as her mother was the first lady in her family to leave a government job and start her own boutique.

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    1. Hi Rohini, welcome to the interview session of Annie’s Blog. To start with, we would request you to tell us a few lines about yourself.

    I am Rohini Punjabi a Pune based home baker. I am MBA by profession and a baker by passion. I take regular classes for basic to advance cakes, fondant cakes, breads and its varieties, biscuits and cookies, desserts.

    2. How did you get started with baking? At what age did you bake your first cake?
    When I completed my MBA, due to some uncertain circumstances I was not able to get a job, so I started investing my time in the things I love (baking and cooking). As a cake lover I always wanted to bake my own cake.After many failed attempts I baked my first successful sponge cake at the age of 23.

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    3.  How was your first baking experience?
    Like everyone my first baking experience was a disaster. But I was aware of the fact and so it did not hurt me. It was good in taste but yes it was not as good as what cakes are meant to be.

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    4. How did you learn baking?
    I attended a one day baking workshop for cake and breads with a home baker in Pune. Rest all things I learnt on my own with my Mother’s support. I read a lot and practice regularly to bake my perfect recipes.

     

    5.When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?
    I was not very happy with the regular desk job in a company. I realized that I was fond of baking and passionately enjoyed it as a hobby and so in March 2016. I decided to take my passion to a professional level and chose to become a home baker. My Mother is the true source of inspiration. She is the best friend, philosopher and guide to me. I got the power to leave my job as HR and start my career as an entrepreneur is also because of her. She has given power to my wings to achieve my dreams. In my family she was the first lady who left her government job to start her own boutique.

    6.Please tell us about your baking company Rohini’s Wake and Bake Cakes.
    Rohini’s Wake and Bake Cakes is all about perfection, satisfaction and getting the most out of my keen learners. We are specialized in baking theme based cakes. Timely delivery, preparing exact orders with utmost quality is our USB. Customer satisfaction is our main aim. We conduct regular classes for cakes, fondant cakes, types of breads, biscuit and cookies and various desserts.

    We limit our batches to a minimum size of students so that we can completely
    focus on each and every student attending the full hands on session, thus
    leaving them completely satisfied.

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    7. What are some of the challenging cake ideas that you performed till date?
    Once I was asked to bake a 6 kg race track cake. Initially I thought getting a right shape would be a challenge, but fortunately the final cake was perfect.

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    8. What are some of the signature products of your company? Which one is your personal favorite?
    Some of my signature products are Egg less – Tutty Fruity Cake, Walnut Brownies, Mango Mousse Cake, Chocolate Cake etc. My personal favorite is Egg less Tutty Fruity Cake.

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    9. Being a baker, you must have had to overcome challenges. Please tell us about them.
    Minor challenges come in the way of every person’s professional life and fortunately I did not face any major challenges in my baking journey. I was lucky enough to get fast learners in my classes, very co-operating and appreciating customers for orders.

    10. Narrate some of your success stories.
    Within a year of my baking career I got featured in Pune times, Times of India during Rakshabandhan for my Rasmalai cake. This was a great feeling to get featured in top news papers of India.  I was featured for Wedding Vows magazine in the month of November for wedding cakes. I am overwhelmed by the response I have got.

     

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    11.  What plans do you have to scale your business operations?
    Continuous innovation and improvement is the key which will help us to expedite the business growth.

    12. Your advice to those who wish to take up baking as a profession?

    If you put all your efforts wholeheartedly in the right direction nothing can stop you from achieving your dreams.

    13. If you have had one wish.
    I would love to bake the tallest cake in the world and make a world record.

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    Rohini Punjabi: Founder of  Rohini’s Wake and Bake Cakes

    Facebook Link: https://www.facebook.com/Rohiniscakes

    Instagram Link: rohiniscakes