src=""> Accounting and baking together she is already an achiever. The inspiring tale of Madhuri The founder of Swirl Arts! - Anamitra Debnath
September 28, 2020

Accounting and baking together she is already an achiever. The inspiring tale of Madhuri The founder of Swirl Arts!

Accounting and Baking together is not a easy job.  Madhuri had always a niche towards creativity and this landed her in baking.

Today we have the capable cake artist Madhuri. In this interview session with Annie’s Blog the young founder of Swirl Arts tells us about her exciting journey.


  1. Hi Madhuri, Welcome to the interview session of Annie’s Blog. To start with, we would request you to tell us a few lines about yourself.
    Hello It is  Madhuri from Guwahati, Assam. I am 25 yrs old and currently working as an accountant. My love towards doing something creative have lured me into the baking world where i find cake as a blank canvass and cream sugar paste to be my colors.

2.    How did you get started with baking? At what age did you bake your first cake?
My interest towards baking world was not at all planned. It was like nature call. I  was searching some sample pics in google for my friends birthday and then I  came across such beauties. Plus home bakers who are active online played a major role whose amazing creations has inspired me so much that at last I tried my hands on. I was 23 when i baked my first cake.


3. How was your first baking experience?
I still remember how I messed up with my first cake.My friend assisted me during baking session but we ended up converting the silky cake batter into burnt cake crust. In one word my first baking session was disaster. Whenever I think of that day I  still do not believe today how baking has become a lovable part of my life.


4. How did you learn baking?
I learnt many things via you tube. I used to follow Rajshri and Huma in the kitchen when I started baking. However I attended one day class to clear about basic things but as one cannot learn anything in a day I again switched to you tube tutorials to further improve myself.

5. When did you decide to become a professional baker and start your baking business What was the inspiration behind the decision?
It was my friends who insisted me to go for commercial.Just for the sake of my promotion they used to arrange birthday gathering and used to take sample cake pieces in their offices.And the day when I posted my first customized thali cake in Facebook people went crazy which doubled my confidence. It motivated me so much that I took my first step towards professional baking. In short my friends motivation plus as I stated above creative home bakers have served as inspiration behind baking.

6. Please tell us about your baking company Swirl Arts?
Swirl Arts is 8 months old which I operate via Facebook. I activated my page in April. In fact choosing particularly this name of my page also popped in my mind while baking. I was trying my first rosette design by swirling cream over the cake and since I  find designing cakes as a kind of art so what can be better name than this Swirl Arts.



7. What are some of the challenging cake ideas that you performed till date?

If I have to choose I would say creating a theme design over a small cake which includes many elements becomes challenging specifically when you deal in whipped cream. Among st such cake a doctor theme and a sleeping man in bed are the few ones I found challenging as the client was particular regarding the look.


8. What are some of the signature products of your company? Which one is your personal favorite?

I specialize in custom made cakes and cupcakes where I deal in fondant made figurines for which order has to be place one week ahead.Chocolate rum and chocolate coffee is a hit among st clients.My favorite is a beach theme cake baked for a lady for her anniversary.


9. Being a baker, you must have had to overcome challenges. Please tell us about them.
Since I work to manage my baking raw material expenses. It becomes challenging for me to manage time and complete the order after my office hours. There has been sleepless nights where I keep on working over my cakes till morning and freshen up to rush for my office. In order to overcome this now I have limited my number of orders and have fixed time gap ahead of which clients are asked to place their orders.

10. Narrate some of your success stories.
Being few months old the success I achieved are my satisfied clients. I feel so overwhelmed when they review my page with their positive feedback and share their experiences while having my cakes. It serves as a booster to me.


11. What plans do you have to scale your business operations?
I really want to do something with logistics. I feel delivering cakes at the doorstep might add extra towards demand of the cakes as it will become convenient for those who stay far away from my place.

12. Your advice to those who wish to take up baking as a profession?
If you love to do something then patience and practice can make you pro. All one need to do is to dream and achieve it.

13. If you have had one wish.
I wish to further improvise my skills.I so wanted to learn under a professional baker and call myself a total pro in baking world.


Madhuri: Founder at Swirl Arts

Facebook Link:

Instagram Link:  madhuri_devi




Leave a Reply

Your email address will not be published. Required fields are marked *