Lawyer by education to Food and Travel Blogging. The unique journey of Devashree Sanghvi!

  1. Hi Devashree, welcome to the interview session of Anamitra’s Blog. To start with, we would request you to tell us a few lines about yourself.
    Hey! My name is Devashree Sanghvi. I am the founder of Thecrazyindianfoodie a popular, award winning Travel and Food blog based in Mumbai with over 300K followers across social media and a website. We write about and post about restaurants, street food, hotels, destinations, events, recipes and more.

2. When and why did you start blogging?
I’m actually a lawyer by qualification and I started Thecrazyindianfoodie as a website way back in 2014 as a recipe based website. I love cooking, eating out, exploring new places and was pretty active on channels like Zomato. I started my social media pages in July 2015 out of a sheer passion for Food. I started making more and more efforts on my content and my page grew rapidly.

3. Did you ever think you would be successful when you started with Blogging and
Instagram?
No never in my wildest dream did I imagine I’ll be where I am today. Influencer
marketing was just starting to catch up in those days and there were very few bloggers in the industry. I never even imagined making this my full time career at that time.

4. Please tell us more about your cooking and blogging schedules. How do you plan your posts?
I make sure I post twice a day without fail. Content can vary and sometimes it’s a last moment decision on what I want to post. However a lot of times depending on the campaigns we are doing and how the response is to recent posts we plan it out weeks in advance. I make sure I’m shooting and editing at least two videos a week whether they are travel or recipe or street food.

5. What are the biggest challenges you face as a food blogger? Tell us about how you overcome them?
One of the major challenges is the increasing competition and the struggle to maintain good, high quality unique content that gets a large number of engagement. We strive to bring better content to our audience everyday. Content is king.

6. How much does website traffic matter to you? What do you do to ensure that people visit and revisit your page?
Having a good and strong website is extremely essential. It also shows brands that you’re serious about your job, and adds value to your profile too. Plus it’s the only platform that’s truly yours compared to social media that can change algorithms anytime. Make sure you post good and regular content and also cross promote it on your social media.

7. Your blog is an interesting mix of food, travel, lifestyle, and recipes. What gave rise to
this combination?
Food and Travel both go wonderfully together and are my two major passions. Every place has a unique cuisine and culture and that’s reflected in my posts. I always make sure I add a personal touch to my posts and that’s where the lifestyle bit comes in. Recipes was and always will be a way of showing my audience how to make those dishes I taste all around the world.

8. In a world full of food bloggers, what sets Thecrazyindianfoodie apart?
Our unique and engaging content. You can find everything from street food to luxury hotels to destination videos to simple home cooking recipes there. There’s something in it for everyone. Also Thecrazyindianfoodie isn’t just another page, it’s the connection I have with my audience by always giving my personal touch to my posts and stories. After so many years people trust and respect our recommendations.

9. Narrate some of your success stories.

The fact that I get to travel to beautiful destinations, try different cuisines and meet amazing people everyday makes me feel lucky all the time. I have had amazing opportunities like giving a Josh talk on my journey and being able to inspire others to pursue their dreams.I was part of an international Travel Bloggers Conference where I won a Sri Lankan Airlines award for Travel and Food photography which made me one of the world’s 30 most influential travel bloggers. Winning a global award was a dream come true. I have also been featured in various International and national publications like Ceylon Today, Andros Now (Greek website), The Hindu, Sakal Times, etc.

10. Your advice to those who want to start a food blog?

Post regularly. Generate unique and engaging content and have patience. Don’t start if you only want to do a business out of it. You can do it and be successful only if you have a pure and natural passion for food. The benefits come years later.

Instagram Link: https://www.instagram.com/thecrazyindianfoodie/

Facebook Link: https://www.facebook.com/thecrazyindianfoodie/

 

 

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