From Fashion Designing to Baking The unique tale of Shaista Siddique The founder of ‘Confectionery Addiction – The edible love’

  1. Hi Shaista, welcome to the interview session of Annie’s Blog. To start with, we would request you to tell us a few lines about yourself.I Shaista Siddique, The home baker in Bangalore explored the creative side of mine while graduating in Arts along with it did Fashion designing from Nift Mumbai. Later on I realized to follow my Passion for Baking.

    855324e8-ffb1-4416-b32b-7f87d2b92d18

    2. How did you get started with baking? At what age did you bake your first cake?

    I always wanted to do something innovative where I could utilize my creative skills and so having a sweet tooth aroused the passion for baking in me. I baked my first cake when I was 21.

    12239291_846308568822093_3574754463845544804_o

    3. How was your first baking experience?

    My first baking experience was bang on! It just turned out perfect and yummy.

    12232953_846308365488780_1416231863360314524_o

    4. How did you learn baking?

    Honestly I learnt baking from you-tube. I always you-tubed a lot of recipes. My initial baking was always you-tube recipes. I later learnt advance short term course from an institute and always had baker friends at help.

    5. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

    The feedback from family and friends after having my desserts gave me an idea to become a professional baker. Inspired by many online bloggers who were doing so well with their recipes, made me think it’s worth trying. So I decided to perfect my skills and took up further baking course.

    6. Please tell us about your baking company ‘Confectionery Addiction – The edible love’

    Our brand name is ‘Confectionery Addiction – The edible love’. After putting in a lot of efforts we decided on this name. We make all kinds of cakes, cupcakes, customized bakes etc. with much love. And yes as it says “Addiction” our products are addictive, because one bite is never enough.

    22008017_1419521234834154_1700452356212105083_n

    7. What are some of the challenging cake ideas that you performed till date?

    The challenging one was where I had to create a 3D omega watch for an omega lover. To create a 3D look was tough also the little detailing I had to do on the Dial, like the day of birthday was mentioned on it and the exact color for it was a challenge but I made it.

    13925764_1011242472328701_3056712696750007273_o

    8. What are some of the signature products of your company? Which one is your personal favorite?

    We have variant of products. My personal favorite is the millionaire’s brownie and red velvet jars.

    13767175_994120574040891_3559967886013883622_o

    9. Being a baker, you must have had to overcome challenges. Please tell us about them.

    We face many challenges as some clients are very specific about their needs for a product. But then their concerns also help us out with many more ideas and different ways to do it. If not then Google always helps. The trust that the clients put in you helps to give in your best. I have always been blessed with good clients who put in their trust in me and my work.

    10: Narrate some of your success stories.

    My very First exhibition at Orion mall was a great success. I did not expect this kind of response I got from the crowd there. I was hoping for the best but I was also prepared for the worst as it was my first display of products. I received an overwhelming response where the customers just turned back to say that the product was very good. It was a win situation for me because at the end what matters is the feedback from the customers when they are happy, we are happy. Moreover I have always got a good response from my customers regarding the taste because its just not what looks good but also what tastes good matters.

    22366702_1430395863746691_3193336176419070240_n

    11.What plans do you have to scale your business operations?

    Our plan is to tie up with good cafes & fast food joints in Bangalore who are looking forward to increase their product line. Our customized products are always there for individuals who are looking for something exclusive. We are also open to participate in the exhibitions and corporate events.

    12. Your advice to those who wish to take up baking as a profession.

    For those who are interested but confused as to where to start from I would advice begin from home, as they are the best critics and the best judge. It is never too late to start up anything. I know many bakers at a very young age who have started up their venture but doesn’t mean we cant do anything. Never compare your chapter 1 to someone else’s chapter 5. Everything takes time and dont forget slow and steady wins the Race. Always believe in yourself as the great saying says, “Follow your passion, it will Lead you to your purpose.”- OPRAH.

    13. If you have had one wish.

    I have always believed in the Law of Attraction. It states that whatever you wish for you send that out to the universe and work for it, being positive you will receive it you definitely will get it back. The Law of Attraction dictates that whatever can be imagined and held in the mind’s eye is achievable if you take action on a plan to get to where you want to be. So I have never had “A” wish. I have had many and the universe conspired to give it back to me. Everything is destined so if its in your fate and you work for it you definitely will get it.

    22448564_1433992923386985_4632578455612460004_n

    Shaista Siddique: Founder of Confectionery Addiction – The edible love.

    Facebook Link: http://facebook.com/confectioneryaddiction

  • I Shaista Siddique, The home baker in Bangalore explored the creative side of mine while graduating in Arts along with it did Fashion designing from Nift Mumbai. Later on I realized to follow my Passion for Baking.

    855324e8-ffb1-4416-b32b-7f87d2b92d18

    2. How did you get started with baking? At what age did you bake your first cake?

    I always wanted to do something innovative where I could utilize my creative skills and so having a sweet tooth aroused the passion for baking in me. I baked my first cake when I was 21.

    12239291_846308568822093_3574754463845544804_o

    3. How was your first baking experience?

    My first baking experience was bang on! It just turned out perfect and yummy.

    12232953_846308365488780_1416231863360314524_o

    4. How did you learn baking?

    Honestly I learnt baking from you-tube. I always you-tubed a lot of recipes. My initial baking was always you-tube recipes. I later learnt advance short term course from an institute and always had baker friends at help.

    5. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?

    The feedback from family and friends after having my desserts gave me an idea to become a professional baker. Inspired by many online bloggers who were doing so well with their recipes, made me think it’s worth trying. So I decided to perfect my skills and took up further baking course.

    6. Please tell us about your baking company ‘Confectionery Addiction – The edible love’

    Our brand name is ‘Confectionery Addiction – The edible love’. After putting in a lot of efforts we decided on this name. We make all kinds of cakes, cupcakes, customized bakes etc. with much love. And yes as it says “Addiction” our products are addictive, because one bite is never enough.

    22008017_1419521234834154_1700452356212105083_n

    7. What are some of the challenging cake ideas that you performed till date?

    The challenging one was where I had to create a 3D omega watch for an omega lover. To create a 3D look was tough also the little detailing I had to do on the Dial, like the day of birthday was mentioned on it and the exact color for it was a challenge but I made it.

    13925764_1011242472328701_3056712696750007273_o

    8. What are some of the signature products of your company? Which one is your personal favorite?

    We have variant of products. My personal favorite is the millionaire’s brownie and red velvet jars.

    13767175_994120574040891_3559967886013883622_o

    9. Being a baker, you must have had to overcome challenges. Please tell us about them.

    We face many challenges as some clients are very specific about their needs for a product. But then their concerns also help us out with many more ideas and different ways to do it. If not then Google always helps. The trust that the clients put in you helps to give in your best. I have always been blessed with good clients who put in their trust in me and my work.

    10: Narrate some of your success stories.

    My very First exhibition at Orion mall was a great success. I did not expect this kind of response I got from the crowd there. I was hoping for the best but I was also prepared for the worst as it was my first display of products. I received an overwhelming response where the customers just turned back to say that the product was very good. It was a win situation for me because at the end what matters is the feedback from the customers when they are happy, we are happy. Moreover I have always got a good response from my customers regarding the taste because its just not what looks good but also what tastes good matters.

    22366702_1430395863746691_3193336176419070240_n

    11.What plans do you have to scale your business operations?

    Our plan is to tie up with good cafes & fast food joints in Bangalore who are looking forward to increase their product line. Our customized products are always there for individuals who are looking for something exclusive. We are also open to participate in the exhibitions and corporate events.

    12. Your advice to those who wish to take up baking as a profession.

    For those who are interested but confused as to where to start from I would advice begin from home, as they are the best critics and the best judge. It is never too late to start up anything. I know many bakers at a very young age who have started up their venture but doesn’t mean we cant do anything. Never compare your chapter 1 to someone else’s chapter 5. Everything takes time and dont forget slow and steady wins the Race. Always believe in yourself as the great saying says, “Follow your passion, it will Lead you to your purpose.”- OPRAH.

    13. If you have had one wish.

    I have always believed in the Law of Attraction. It states that whatever you wish for you send that out to the universe and work for it, being positive you will receive it you definitely will get it back. The Law of Attraction dictates that whatever can be imagined and held in the mind’s eye is achievable if you take action on a plan to get to where you want to be. So I have never had “A” wish. I have had many and the universe conspired to give it back to me. Everything is destined so if its in your fate and you work for it you definitely will get it.

    22448564_1433992923386985_4632578455612460004_n

    Shaista Siddique: Founder of Confectionery Addiction – The edible love.

    Facebook Link: http://facebook.com/confectioneryaddiction

  • Instagram Link: Confectionery Addiction

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