Monica Goel-Singh worked for corporate for more than 6 years. When her son was born 6 years ago like every other woman she quit her job to look after her son and she was enjoying motherhood at the same time. However she did not want to sit idle and felt something was missing in her life and that is the time she learnt baking and stepped into the world of baking.
1. Hi Monica, welcome to the interview session of Annie’s Blog. To start with, we would request you to tell us a few lines about yourself.
My name is Monica Goel-Singh and I am from Mumbai. I am a mother to a 6 year old son and run my home bakery setup under the name of Yummylicious – by Monica. Its about 2 years old. I have started this and I am super glad I have found my calling! I am an MBA in HR and have worked for Corporate for more than 6 years. And currently I am a full time home baker since past 2 years.
2. How did you get started with baking? At what age did you bake your first cake?
An MBA in HR, I have worked with Multinational Corporate’s for about 6 years. And then my son (now 6) happened and like most moms, I had to attend to him full time; thus leaving my job. Although I was enjoying motherhood to the fullest,being a working woman all my life, I could feel that something is missing.I utilized that period to learn baking. Something I started learning just to kill time.I attended a 2 day course on basics of baking and returned home super happy and was eager to try what I had learnt. I also started watching a lot of YouTube tutorials on cake decorating and realized how much I enjoyed them. I then started implementing those ideas in the cakes I baked for my family. I baked my first cake in July 2015 at the age of 31. It was a simple vanilla sponge cake and some vanilla chocochips cupcakes. The experience I would term as nerve wrecking.There was so much stress I was experiencing as my tutor had told me importance of measuring the ingredients right,mixing them correctly with apt pressure, effects of over mixing and under mixing of batter, setting correct oven temp etc. So till the cake came out of the pan well, I was really nervous.
3. When did you decide to become a professional baker and start your baking business? What was the inspiration behind the decision?
I started my setup in Sept 2015. It was a tough decision for me as I wasn’t too confident if I should start taking orders professionally but my husband who has always been very
instrumental in my decisions, pushed me towards this and had complete conviction in my skills. He provided me the support one needs initially to start something new. And voila! There it was born Yummylicious – by Monica.
4. Please tell us about your baking company Yummylicious- by Monica.
My company’s name is Yummylicious- by Monica and it was started in Sept 2015. I am the founder-operator and I work from home. I have my small setup where I bake and decorate my cakes. My primary medium of promotion is social media via Facebook and Instagram. I make customized cakes and cupcakes. I am comfortable working with cream as well as fondant cakes.
5. What are some of the challenging cake ideas that you performed till date?
Stacking whipped cream cake is always challenging for a newbie. Also, when I made my first three tier cake, I was very nervous as I have not taken any formal coaching in stacking of cakes. There was a cake which was supposed to have lots of animal figurines which had made me a little anxious. But I managed to pulled it off quite well and the client feedback was overwhelming.
6. What are some of the signature products of your company?Which one is your personal favorite?
My choco nutella with ferrero rochers and rasmalai cake are hot seller. My butterscotch cake is also very well received by my clients. That is my personal favorite too.
7. Being a baker, you must have had to overcome challenges. Please tell us about them.
The best way to overcome any challenge is conquer the fear in your mind first. There are cakes that have given me tough time, but I never gave up! Clients sometimes come up with very detailed description of the cake they want and meeting that expectation is the biggest challenge as that cake is so special to them. So I do a lots of study on what I am
supposed to be doing so that I put in my best. I have been fortunate enough to get really good clients who have been super appreciative and motivating!
8. Narrate some of your success stories.
Within a span of 2 years, I have been listed among st top 10 cake designers in Mumbai by mompreneurcircle.com. That’s has been the high point of my career. As I do not have any professional full fledged training in cake making and decorating yet I was able to make it there.
9. What plans do you have to scale your business operations?
I plan to invest a little more in my branding and also learning few new techniques in advance cake decorating this year. I also plan to hire a helper so that I can manage more orders.Simultaneously I also plan to learn new varieties of bake so that I can expand my menu.
10. Your advice to those who wish to take up baking as a profession?
Follow your heart and do what you enjoy! Baking is stress buster for me and there is nothing more satisfying than being able to make someone’s special day even more
memorable with your bakes. Do not get carried away by the herd, take this up only if you really enjoy it!
11. If you have had one wish.
I would make the world sweeter with my bakes.
Monica Goel-Singh: Founder of Yummylicious – by Monica.
Facebook Link: https://www.facebook.com/yummyliciousbymonica/?timeline_context_item_type=intro_card_work&timeline_context_item_source=100003189068558&pnref=lhc
Instagram Link: https://www.instagram.com/yummylicious_bymonica/